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Stan Zets


Stan has helped business and business owners grow and flourish over the past 40 years. From large  to small he has helped companies like Qantas Loyalty develop Qantas Business Rewards and tiny start-ups get going from scratch.  


A chartered accountant, Stan has practiced in Australia, South Africa and the UK. He is currently CEO of boutique business consulting group Optivance 360 whose business it is to help business and owners grow and flourish. He is directly involved in several businesses; as CEO of Imagine Corporation a social enterprise enabling loyalty points to be exchanged for social causes; as executive director of Driving Miss Daisy, another social enterprise helping the aged remain independent; and various other businesses in the fields of technology and marketing.


Formerly CEO of Expense Reduction Analysts International (2001 to 2008) he directed their scaled growth from a mid-tier Sydney based procurement consultancy to a global group with over 700 partners across 30 countries, in just 7 years.


Stan is a past director of The South African Institute of Chartered Accountants and President of that body and its affiliates. He has served on several advisory committees more particularly as an advisor to government for the Audit of Regulated Institutions and Corporations Law Advisory Council.


Stans continuing mission is to help young entrepreneurs to grow and flourish and to aid the elderly in maintaining their independence and dignity.