Houssam Abiad

Board Member, City of Unley

Chairperson, Department of Foreign Affairs and Trade

Chairperson, Australia Day Council of SA

Houssam Abiad is an outstanding young South Australian entrepreneur and Adelaide City Councillor with a passion for his local community and a multicultural Australia.


An outstanding student, a double degree in Biomedical Engineering and Health Sciences and a double Masters in Business and International Business helped Houssam realise his passion for business and his first commercial venture soon followed.


Digimob Australia was established in 2001 and has grown into one of the largest telecommunication service centres in Australia. Most recently Digimob Australia has expanded into Melbourne and Victoria. Also Digimob Australia acquired Alltech Phone Repairs for the purpose of capitalising on manufacturer warranty repairs in Australia.


From this first venture, Houssam quickly established two other successful South Australian businesses and recently a third one. Felici Espresso Bar on Rundle Street and a strategic marketing company namedMuscleGroup with subsidiaries MuscleOnline, MuscleStudio and Muscle Print, an soon to open H by Felici Restaurant in Burnside Village are all testaments to Houssam’s passion for new ideas and his commitment to success.


Juggling business commitments with his burgeoning role as an Adelaide City Councillor is Houssam’s latest challenge. Houssam was elected to Council in 2010 and strives to offer the Adelaide business community and residents fresh, innovative and “big picture” solutions. He is passionate about fostering business and economic development and ensuring Adelaide remains – and grows – as a viable option for SMEs and head offices alike.

While business and Council commitments take up much of his time, Houssam’s greatest passion lies incommunity engagement and fostering multiculturalism. His involvement in various not-for-profit boards (Australian Refugee Association, United for Peace, Engineers without Borders) and his involvement with minority groups around Australia has seen Houssam receive a number of high profile national and South Australian awards, including;

• Ernst & Young Entrepreneur of the Year 2011 Finalist
• Australian Leadership Award, Future Summit 2010 & 2009
• Governors Multicultural Award 2008
• Pride of Australia Medal 2008


Houssam continues to wear his many hats with passion and integrity and is determined to give back to the South Australian community that has given him so much since moving back to Adelaide at the age of 19.


“Adelaide has given me so many opportunities to realise my dreams and I am forever thankful for this. I am committed to serving my community, fostering its growth wherever I can and will continue to strive to get the most out of every opportunity that comes my way.” Houssam Abiad