Dr. Craig Mudge

Managing Partner Pacific Challenge

Through his venture capital, angel investing, and advisory work, Craig has worked with over seventy start-ups – in telecommunications, software, medical devices, wireless, payments, protein based therapeutics, advertising analytics, semiconductors, health informatics, e-commerce, security, and financial services. Acquisitions of spinoffs and licensing deals from corporate research labs led by Craig total $500 million.


The legendary Xerox Palo Alto Research Centre (PARC) Computer Science Lab is the source of many technologies that are commonplace today, such as the laser printer,  Ethernet, object-oriented programming, and the point-and-click windows interface.  In the mid-nineties, as Lab Director, Craig nurtured the next generation Internet Protocol, IPv6, and other PARC innovations. The most successful spinout under his leadership was PlaceWare, sold to Microsoft as the basis of LiveMeeting.


Craig spun out microchip technology from CSIRO in the eighties to form Austek Microsystems, whose products included breakthrough signal processing chips that formed the basis of Cochlear and radio astronomy and the world’s first single-chip cache for the PC.  Its Fast Fourier Transform chip was a basis for CSIRO’s Wireless LAN patent.


The management of innovation has been a passion for nearly thirty years, beginning with an industry affiliates program at Caltech.   The Macquarie Institute for Innovation, where Mudge was Professor of Innovation, developed classes in entrepreneurship and the management of innovation across life sciences, computer technology, and software.


Recent successful strategy work for boards, CIOs, and CEOs in technology businesses, mining, and economic development, from his consulting company www.pacific-challenge.com,   has involved bringing the power of the digital world (sensors everywhere and low-cost reliable cloud computing) to bear so that entities better understand their customers and become more adaptive by application of Google-style analytics.


An ANU graduate, with a PhD in computer science from UNC at Chapel Hill, he was a computer designer at DEC (now Hewlett Packard) in Boston, working on PDP-11 and VAX computer designs. His formal management education occurred at the AGSM and Harvard Business School.  Craig holds six patents.

Craig’s achievements have been recognised in various honours including Australian Centenary Medal for service to Australian society in microelectronics and telecommunications,  Fellowship in the Australian Academy of Technological Sciences and Engineering,  induction into  the Pearcey Hall of Fame for distinguished lifetime achievement and contributions to the growth of the ICT industry,  and Fellowship in the Australian Institute for Company Directors.