Advisor and Marketing Strategist
Bill has the unique advantage of having been on both sides of the marketing equation – as an entrepreneur owner of a marketing/branding/public relations firm and as a client, i.e. executive in a major publicly listed corporation with responsibility as Director of Brand and Marketing. That gives Bill valuable insight about what needs to happen to build a brand with value, but also how to make that happen as efficiently and economically as possible.
He understands how to get insight into the critical factors that drive the preferences and decisions of a target audience, and then how to strategically apply that insight to the brand positioning and the marketing messages.
“I have worked with nearly 150 brands domestically and internationally. I am very pleased to work with the ANZ Innovyz START team and to have the opportunity to apply my thirty years of experience in establishing and growing new brands to the companies they take on as clients.”